2.9 PROACTIVE
Friday, 14 October 2016 04:15 | Written by your name 0 comments
Being
proactive means, “creating or controlling a situation by causing something to
happen rather than responding to it after it has happened”. This is a vital
skill in the entrepreneur world.
Proactive
is also one of the entrepreneurial traits that must needed and applied to
operate the business by the entrepreneurs. Proactive can define as a more
aggressive and acting in advance of a future situation, rather than just
reacting. It means taking control and making things happen rather than just
adjusting to a situation or waiting for something to happen. Proactive
entrepreneur generally do not need to be asked to act, nor do they require
detailed instructions. Proactive behaviour can be contrasted with other
work-related behaviours, such as proficiency or adaptability.
Tan Sri Robert Kuok Hock Nien
One
of the entrepreneurs that shown proactive characteristics is Tan Sri Robert
Kuok Hock Nien. He is proactive entrepreneurs. He started a new business or a
business that has not been taken up by other entrepreneurs in Malaysia. Tan Sri
Robert Kuok famous for his initiative in which he was the first person involved
in the sugar business in Malaysia. From that, we know that he is one of the
proactive entrepreneurs in Malaysia. He said he took the initiative to start a
business trading in the sugar business since sugar is very important in the
food sector. In 1968, he expanded his business to the sugar trade in sugar
production. He starts a sugarcane plantation and started a joint venture with
the government. After that, he established Perlis Plantations Bhd (PPB) and
Perlis state government to clear 5,800 hectares of land for planting sugarcane
FELDA owned.
Finally,
he had mastered 80% of the Malaysian sugar market same as production of 1.5
million tonnes of sugar which is equivalent to 10% of world sugar trade. Now,
10% of the sugar in the world is owned by him. In short, the initiatives of the
sugar business to business give him the opportunity to build a business empire,
and thus dubbed the "Sugar King of Asia". With proactive
characteristics that have, now Tan Sri Robet Kuok Hock Nien became a successful
entrepreneurs in Malaysia.
