2.6 OPEN CULTURE
Friday, 14 October 2016 03:58 | Written by your name 0 comments
Open culture is a concept according to which
knowledge should be spread freely and its growth should come from developing,
altering or enriching already existing works on the basis of sharing and
collaboration, without being restricted by rules linked to the legal protection
of intellectual property. In a context of globalization, the consequence is
that all citizens should have equal access to information.
For every entrepreneur should have open culture
trait. Open Culture'' can be consider as a concept according to the knowledge
should be spread freely and its growth should come from developing, altering or
enriching already existing works on the basis of sharing and collaboration,
without being restricted by rules linked to the legal protection of
intellectual property.
Chris Hirst
Chris Hirst which is the one of the open culture
entrepreneur in the world. He is the
chief executive of ad agency Grey London. Chris Hirst has shown how the agency
built a culture with an "Open" philosophy by his efforts.
Grey London has been doubled in size to over 300
people and become one of the most talked about agencies in London since under
his appointment to the agency 3 years ago. He is graduate in Harvard Business
School from Oxford University with a MEng. With his transformation into the
exciting, successful creative business talent, he established Grey London as
one of the UK’s most sought compare after advertising agencies, creating famous
campaigns in leading brands.
“Not just being different, but being better. Not
better in the abstract or in a corporate sense, but better for them as
individuals.” said by Chris Hirst which are he used to identify their
stakeholders and make sure they see the result of their change programme. This
make their personal association with a winning team, the potential career
development and their client who
commissions a breakthrough piece of creative, make Grey London as a successful
company.
As an open culture entrepreneur, Chris Hirst
dedicated to creating the best possible business culture and environment at
Grey London and attracting the very best talent from all backgrounds. Chris
Hirst bringing with them a new perspective and therefore, opening up new possibilities
just because he believe the culture is alive and transformational.
Vivy Yusof
Vivy Yusof is the example of entrepreneur who has
this trait. She is not just entrepreneur but she also a celebrity and icon for
majority young women in Malaysia. She is the co - founder of e-commerce
website, FashionValet.com. FashionValet.com is the one of the popular
e-commerce fashion website in Malaysia. It started with RM100,00 of capital
from her and her husband’s saving and launched in November 2010 which has only
10 brands. That moment, it was the first multi-label online site in Malaysia.
Now, it be one of Asia’s leading multi label online sites carrying Asian
designer labels, and The dUCk Group, a lifestyle brand of headscarves and
stationery which has over 400 brands.
Another reason why they take risk in this
opportunity is because they frustrated at the lack of online shopping options
available to Malaysians. They had to driving around and being stuck in traffic
jam and crowded parking lots. Both of
them was studied in United Kingdom (UK) where online consumerism was a part of
daily life. Just click a button even for groceries. They enjoyed the
convenience of shopping online and it soon take over the way them
conventionally shopped. After they graduating university and returned to
Malaysia, they realised that e-commerce was non-existent at home back in 2010.
Another reason that make give them ideas and strengthen to created online site
is when they had talked with local
designers and realised they were having challenges in reaching out to the
masses and developing a solid customer base. So, they created FashionValet.com
to push Malaysia towards expanding its consumer habits but also to promote
local designer and their immense talent. They made cooperation with many of
designers not just local designer but almost country in Asia.
Now, Vivy Yusof is one of successful entrepreneur and she sharing her
experiences to all Malaysian on his own television programme, Love Vivy.
