entrepreneurship.
2.4 VISIONARY
Friday, 14 October 2016 03:54 | Written by your name 0 comments
Every entrepreneur must have a clear vision in life. The ability of an entrepreneur to see what will happen in the future is one of the success factors. The definition of visionary is the vision of progress or development in a future. An entrepreneurs must have visionary leadership that can drive themselves and others to strive for success in the future. A visionary entrepreneur will have high ability to detect the opportunity and be able to think of something creative and innovative. Entrepreneurs also need to set goals for the short and long terms as the direction of business operations. So, they will be able to compete with competitors positively.

Jimmy Choo Yeang Keat

Jimmy Choo Yeang Keat is a Malaysian entrepreneur who have the visionary for his business. He was born in 1961 in Pulau Pinang. He gained early exposure on the technique of making shoes from his father because his father was a cobbler. He received his early education at SJKC Shih Chung and graduated in 12 years old. He always help his father in producing shoes and managed to produce his first design of shoes at 11 years old. He said,
"When I first started, my father wouldn't let me make a shoes. Instead, he said to sit and watch, sit and watch. For months and months, I did that."
Jimmy Choo has continued his studies in the field of manufacturing shoes and fashion in London.  His father had to bear the cost in the first year only. Jimmy Choo do part-time works as a cleaner at the restaurant and a shoes factory to cover the cost of studies for the next year. After graduated, he has a clear vision to open stores. In 1986, He rented an old hospital building in Hackney. Within two years of opening his shop, Jimmy Choo's shoes were featured in an eight-pages spread in Vogue Magazine, a famous fashion magazine in United Kingdome. He also wisely resolve any conflicts encountered on a dispute about his designs.
Jimmy Choo is visionary entrepreneur as he always done in consultation with external user about their interest in fashion to produce the best designs. He said determination in the face of many obstacles and challenges is the first step of his success. He was awarded the title Datuk by the Sultan Pahang on his success in Malaysia and international. He also awarded thhe title Professor of University of The Art, London for his contribution in fashions.

Steve Jobs

Another example is Steve Jobs who started Apple Computer with Steve Wozniak in 1976. Jobs and Wozniak has revolutionized the computer industry by democratizing the technology and making machines smaller, cheaper, and accessible to everyday consumers. After selling their Apple I, they introduced Apple II and their products gain attention to all the consumers. Their sales increased and in 1980, Apple Computer became a publicly traded company on the first day of its trading.
However, the next several products from Apple suffered significant design flaws, resulting in recalls and consumers disappointment. The other company which introduced IBM suddenly surpassed Apple in sales, and Apple had to compete with an IBM computer who dominated the business world. In 1984, Steve Jobs did not give up and released the Macintosh, selling the computer as a piece of a counterculture lifestyle, which were romantic, youthful, and creative. Despite the positive sales and performance superior to IBM’s PC’s, the Macintosh was still not IBM-compatible. Steve Jobs was then phased out by the company’s executive because they think that Jobs does not cooperate to make profit to the company.
Steve Jobs then went back to the company and became Apple’s CEO. In 1990s, he was then revitalized the company just as he instigated Apple’s success in the 1970s. A new management team was created to alter stock options and only takes yearly salary of $1, Jobs put Apple back on track. His ingenious products like the iMac, effective branding campaigns and stylish designs had caught the attention of consumers in America once again.

Steve Jobs did not stop just selling computers but then Apple introduced such revolutionary products such as the MacBook Air, iPod and iPhone, all of which have dictated to the evolution of modern technology. Almost immediately after Apple releases a new product, competitors scramble to produce comparable technologies to compete with Apple. In 2008, Jobs innovation has made iTunes became the second-biggest music retailer in America.
Entrepreneurship
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