2.3 OBSERVANT
Friday, 14 October 2016 03:53 | Written by your name 0 comments
Observant
is one of the necessary criteria for a person to become a successful
businessman. Observant define as good at watching and listening or good at
noticing everything that happen around. Observant is a very helpful skill for a
businessman to have good future planning toward his business, with good
observation businessman can predict what community will need in the future and
take it as opportunity and make a profit by satisfy the need of the community.
Next,
Through observation businessman also can avoid from having a loss in business,
from information collected through the observation businessman can avoid making
unnecessary investment in his business and can drastically decrease the
probability for the businessman to mistakenly invest and having a great loss.
Richard and Maurice McDonald
The
founder of eminent fast food restaurant McDonald’s Richard and Maurice McDonald
clearly have shown this observant trait. They do realise, nowadays people want
everything fast and no matter what. They want anything as soon as possible
whether it service, goods, or food. This two brother Richard and Maurice
McDonald notice what community want and build a business base on fast food
concept. Where their product is deliciously taste and can be serve in a minute
with reasonable price. Their observation really hit on mark and now McDonald’s
net worth is $61.95 Billion.
Dato' Aliff Syukri
Dato
Aliff Syukri founder of D’herbs healthy product also have shown this observant
criteria in managing his business. There an issue where a football team ask for
his sponsorship and he denied the request. He made the decision because sponsor
a football team is not a good marketing plan for a health product. Therefore,
his clear observant have save him from making meaningless expenditure by not
sponsoring the football team. Sponsoring a football team is not a good
marketing plan for a health product because football and health product is not practically
related and there a lot more effective marketing strategies for a health
product. Such as double the marketing effort on social media or pick any gold
citizen celebrity as ambassador for his health product which is way more
effective than sponsoring a football club.
Girgio Armani
Observant
is a person who paying a close attention to a certain job and the surrounding.
In the entrepreneur context, an observant trait is shown by Giorgio Armani who
is an iconic clothing designer. Giorgio Armani has now become the most popular
names in fashion. The Armani brand now not only sells clothes but includes
makeup, housewares, books and hotels.
In
July 1975, Giorgio Armani with his best friend, Sergio Galeotti has become a
business partner. Their first collection was men’s clothing but then they
introduced women’s collection in the next year. The women’s collections from
Armani receive a positive feedback from consumers. Giorgio Armani is very
observant in making clothes because there was a time his clothes was
revolutionary by introducing a more natural fit and using a more subtle colour
palette. His clothes was popular not only in Europe but also in America until
1980. He also provided many wardrobe to the television series until many of the
actors started to wear his clothes, Armani.
In
1980s, many business professionals wear Armani as the symbol of success. Armani
had suffered a great loss when his business partner, Galeotti passed away
because of AIDS. Armani did not gave up and showed the world that he was just
as talented as an executive as he was as a designer. Armani once said to In
Style magazine that it is difficult for a designer to make one dress,
perfectly, to satisfy only one customer.
As
Giorgio Armani was an observant man, his brand now can be found in major
department stores around the world along with 500 exclusive retails stores.
Hotels have become Armani’s latest venture. In 2010, he opened his first hotel
in Dubai, and another one is expected to open in Milan. Armani has nearly
tapped into every available design opportunity at this point in his career.
Despite his great success, Armani remains modest about his efforts. After more
than three decades in the business, Armani has enjoyed longevity as a designer
experienced by few others.
